WELCOME

As an experienced business and food writer, I focus on the copy details so you can focus on your core business. Companies rely on me to address target audiences with a consistent, recognizable voice, and editors value my schedule-driven nature and the distinctive quality I give to articles. High-caliber work delivered on deadline is what my clients can count on.

I invite you to read my writing and see how I can give your written communications the professional polish they deserve.

Contact me

By phone Monday-Friday, 10 a.m. to 5 p.m., Eastern Standard Time at 717-284-8968.
Or email anytime to lbaer@lbaer.com

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Twitter: @LoriBaer
Linked In: Lori Baer

RECENT ARTICLES

  • The Real Shoofly Pie

    My many church and ladies-auxiliary cookbooks from Central Pennsylvania dish up some darn good Pennsylvania cooking and are my first stop when looking to conjure flavors from my youth. I find that after getting beyond the persistent “can of creamed mushroom soup” or the “catsup” that seems to be dumped into everything circa 1970, for the most part these cookbooks hide many simple but classic regional recipes first introduced to me by my mother, grandmothers, and aunts at potlucks, holiday feasts and Sunday dinners. So when I was looking for an authentic shoofly pie, I figured my fundraiser cookbooks were sure to deliver. READ MORE >>

  • Gold Collar Workers
    Present Golden Opportunities

    Think of gold-collar workers as a lifeline. Since the only constant in the choppy waters of competition is change, to stay afloat your people must be intelligent and creative enough to solve complex problems, to engage technical skills, and to apply cross-functional knowledge of the workplace. These characteristics define the gold-collar worker. READ MORE >> 

  • Marvelous Chester County Mushrooms

    When you live in the boonies, you’ll latch on to anything that puts your hometown on the map. My husband and I lived in the boonies of Chester County, Pa., about five miles west of Kennett Square, for nearly 10 years. During that decade whenever we traveled and signed our names and locale in B&B journals, hiking trail registries or event rosters, we’d always add the tag line “mushroom capital of the world!” Without fail, we’d head off giggling like a couple of kids who used silly fake names. READ MORE >> 

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